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Political Savvy: Knowing & Using Your Brand

03/05/2008 11:00 AM to 03/05/2008 12:15 PM


Everyone has a unique brand.  Do you know what yours is? During this enlightening discussion, you’ll find out how to discover your brand and incorporate it into your professional journey. This panel will share with you the importance of putting your brand to work for you. From being prepared with the “elevator speech” to developing savvy about communicating your brand, this session will focus on how to use your brand to stand out from the competition and take the lead in your career.

Moderator:
• Rob Stoddard - Senior Vice President, NCTA

Panelists:
• Genevieve Bos - Co-founder & Publisher, PINK magazine
• Shannon Cassidy - Executive Director, Bridge Between
• Yvette Gordon-Kanouff - Chief Strategy Officer, SeaChange International
• Ellen Kroner - Senior Vice President of Corporate Communications & Marketing, Rainbow
                          Media Holdings LLC
• Laura Masse - Executive Vice President of Marketing, Hallmark Channel




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