As senior vice president of corporate communications and marketing, Ellen Kroner spearheads communications for Rainbow Media Holdings LLC. She has oversight of media and industry relations, corporate branding and marketing, public affairs and internal communications for Rainbow Media Holdings and each of its cutting-edge, multi-platform brands including: AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL and VOOM HD Networks.
In 2005, Rainbow Media President and Chief Executive Officer Joshua Sapan reorganized the company’s communications structure, centralizing all functions into one group, and named Ms. Kroner to lead it. Prior to her promotion, Ms. Kroner held a variety of public relations positions at Rainbow Media, including vice president of public relations for AMC, WE and IFC.
Before joining Rainbow Media in 1998, Ms. Kroner was senior vice president of corporate communications at the talent agency ICM. There, she directed worldwide publicity for the firm, managed corporate advertising and helped develop strategic marketing plans for high profile clients. Prior to her tenure at ICM, Ms. Kroner spent three years as vice president of publicity for Sony Pictures Entertainment, where she spearheaded publicity efforts for Columbia and TriStar Pictures. Prior to that, at Rogers & Cowan, the entertainment industry’s largest publicity firm, Ms. Kroner was vice president of entertainment promotions, where she identified and executed national promotions for feature films. She also served as vice president and general manager at Seiniger Advertising, a major creator of print and audio-visual advertising campaigns to the film industry.
Ms. Kroner holds a Bachelor of Arts degree from Hunter College, where she majored in communications. She is on the board of the Association of Cable Communicators (ACC) and a member of the Cable & Telecommunications Association for Marketing (CTAM) and Women in Cable Telecommunications (WICT). Most recently, Ms. Kroner became an executive mentor in the National Association for Multi-Ethnicity in Communications’ (NAMIC) L. Patrick Mellon Mentorship Program. She is also an alumna of CTAM’s executive management program, CTAM U, at the Harvard Business School.